Digital Marketing For Veterinarians
Find more puppies and kitties to care for (at a lower cost)
Common Challenges for Veterinarians Marketing Online
Our website isn't attracting enough visitors
Customers take many paths to find a new business. If possible, you should be present on all. "Google" now includes separate strategies for Google My Business, Search SEO, "also asks" and more. Combined with paid search, paid social, organic social, and word of mouth, and you have multiple paths of failure... and success!
- Local SEO Services
- Content Marketing Services
People are visiting out website, but not scheduling a call
This typically arises from an unclear presentation of solutions, what makes you unique, or more convenient. Ads could be targeting the wrong areas. We've even seen content that is too good... attracting large volumes of non-customer traffic (helpful tips bringing visitors outside your service area). All things to test and tweak.
We're having trouble retaining customers
Customer retention problems often occur due to a lack of ongoing engagement with pet owners, following up after visits, or providing valuable information between visits. Without consistent communication, pet owners may forget about the clinic or seek services elsewhere.
We already tried hiring and agency and it was a failure
This challenge frequently results from a marketing agency deploying generic marketing strategies that don't resonate with pet owners. Misaligned expectations and unclear goals and focus on the wrong metrics can also contribute to disappointing results,
How to Become The #1 Animal Hospital in Your Area
Pine Creek
From the Client:
"Our experience with Pretty-Impressive has been top-notch! We're excited about their focus on continual optimization!"
Bay Area Animal Clinic
From the Client:
“Working with Anthony has been the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team.”
Aspen Vet Clinic
From the Client:
We've not only experienced unprecedented new patient growth, but we have also seen our business grow exponentially.”
8 Digital Marketing Strategies for Veterinarians
About 86% of people use the internet to find local businesses, such as veterinary clinics. And, 80% of local searches convert, meaning the user completed a targeted action, such as scheduling an appointment.
Successful veterinary marketing requires meeting your potential patrons where they are – online. Internet marketing for veterinarians can help you create an online presence that connects you with people looking for a vet and gets results for your practice.
When it comes to online marketing for veterinarians, what strategies should you focus on for your practice? Here are some of the top digital marketing strategies for vets:
- Search Engine Optimization (SEO)
- Web Design
- Social Media Ads
- Pay-Per-Click (PPC) Advertising
- Conversion Rate Optimization (CRO)
- Email Marketing
- Landing Page Conversion
- Data Analytics
Let’s take a look at each of these strategies.
SEO for Veterinarians
Search Engine Optimization is the foundation of any successful digital marketing strategy for veterinarians. By optimizing your website and creating strategic content for the search algorithms, you can increase your visibility in every search result. The result is more traffic and more potential clients.
Execution Plan:
- Conduct keyword research to identify terms potential clients use when searching for veterinary services.
- Optimize your website’s meta titles, descriptions, and headers with relevant keywords.
- Create high-quality, informative content that addresses common pet health concerns and questions.
- Implement schema markup to help search engines understand your content and improve click-through rates.
- Encourage satisfied clients to leave positive reviews on Google My Business and other platforms.
- PROTIP: Update your Google My Business “Blog” optimized for search results, as well as your Google Maps listing strategy.
Expert Tip:
“Focus on creating in-depth, authoritative content that showcases your expertise. Google rewards websites that provide valuable information to users, so consider developing a comprehensive pet health resource section on your site.” – Dr. Sarah Thompson, Veterinary SEO Specialist
Websites for Veterinarians
As the first impression on your customers, it’s crucial to have a well-designed site. But more importantly, a well organized page where visitors can easily find what they’re looking for. Think like a customer: “what hours are you open” “where are you located” “what are your specialties” “can I schedule online or on the phone.” Being upfront in your design makes it easier to encourage visitors to book an appointment.
Execution Plan:
- Ensure your website is mobile-responsive and loads quickly on all devices.
- Use a clean, professional design that reflects your practice’s brand and values.
- Implement clear navigation and intuitive menu structures.
- Include prominent calls-to-action (CTAs) for appointment booking and emergency services.
- Create a dedicated section for client testimonials and success stories.
- Show you, your staff, or your customers involved in the community versus reliance on generic stock photos.
- PROTIP: Spend 95% of your time optimizing your website for mobile devices. NOT desktop.. that’s likely where 95% of your traffic is coming from.
Expert Tip:
“Incorporate a virtual tour of your clinic on your website. This helps potential clients feel more comfortable and familiar with your practice before their first visit, reducing anxiety for both pets and owners.” – Emma Rodriguez, Veterinary Web Design Consultant
Social Media Ads for Veterinarians
Leverage the power of paid social media, which offers features far beyond posting on your organic page. You don’t need content calendars. Instead, paid social allows you to hyper target specific areas down to a 1 mile radius, or a zipcode. You can target only new customers, people who visited your page but didn’t schedule, or previous customers. A digital marketing agency for veterinarians can leverage all these elements and more.
Execution Plan:
- Choose the most relevant platforms for your target audience (e.g., Facebook, Instagram, TikTok, Next Door, Yelp).
- Develop compelling ad copy and imagery that highlights your unique selling points and includes strong CTAs.
- Use geo-targeting to focus your ads on your local service area, or prominent neighorhoods around you
- Host live Q&A sessions or behind-the-scenes tours of your clinic.
- Collaborate with local pet influencers to reach a broader audience.
- Segment your targeting list based on factors like pet type, age, and health needs.
- PROTIP: Don’t forget to offer new customers a little something to come in. Customer loyalty is huge and it’s worth taking the hit on the first visit to get them for years (plus their referrals)
Expert Tip:
“Leverage user-generated content by encouraging clients to share photos of their pets at your clinic. This not only increases engagement but also provides social proof of your excellent care.” – Mark Chen, Veterinary Social Media Strategist
PPC for Veterinarians
Appear above the #1 SEO page, and above Google Maps results. With the right PPC for veterinarian strategies, you can appear when someone is actively searching for a unique veterinary service or specialty. Google PPC strategies build your presence even when someone is not on searching on Google itself, including platforms like Youtube, banner ads, and even automated email inbox ads.
Execution Plan:
- Develop compelling ad copy that highlights your unique selling points and includes strong CTAs.
- Use geo-targeting to focus your ads on your local service area.
- Set up remarketing campaigns to target visitors who have previously visited your site.
- Implement conversion tracking to measure the effectiveness of your campaigns.
- Setup audience signals to target page visitors to competitor sites
- PROTIP: Invest in creating high quality video ads to show to previous page visitors (who didn’t schedule an appointment) on Youtube
Expert Tip:
“Don’t forget about Bing Ads. While Google dominates the search market, Bing can offer lower cost-per-click rates and less competition in certain markets.” – Lisa Patel, Veterinary PPC Expert
Conversion Rate Optimization for Veterinarians
Veterinary Clinics leverage CRO to increase the percentage of users who take meaningful action on their websites. This is one of the most crucial steps for mature media programs. Our website conversion optimization services are designed to maximize the effectiveness of your website, ensuring that every visitor has the best possible chance of becoming a client.
Execution Plan:
- Use heatmapping and session recording tools to understand how visitors interact with your website.
- Implement A/B testing on key pages to identify the most effective layouts and content.
- Optimize your appointment booking process to minimize friction and abandonment.
- Use personalized CTAs based on visitor behavior and preferences.
- Use services to generate unique QR code UTM’s and unique phone numbers to track results on non-digital ads (like billboards or print ads)
- PROTIP: Do not be afraid to test radically different site design ideas.
Expert Tip:
“Don’t overlook the power of live chat on your website. Many potential clients have quick questions that, when answered promptly, can lead to immediate bookings.” – Rachel Foster, Veterinary CRO Specialist
Email Marketing for Veterinarians
Email marketing is a cost-effective way to nurture relationships with existing clients and encourage repeat visits. It’s crucial for maximizing the effectiveness of your digital marketing efforts. Newsletters are boring. People want value-add content and beneficial tips that are relevant to their life in the local area (not generic pet owner tips, or updates on your business).
Execution Plan:
- Use personalized email content based on pet type, age, and health needs.
- Create interactive emails with polls or quizzes about pet care.
- Increase your open rate by incorporating tips and ideas for local community activities this week.
- Segment your email list based non-customers, customers, previous customers, referrals, and even pet type.
- PROTIP: Partner with local businesses so you can be included in their emails and you include them in your email. Allowing you to advertise and reach new customers far less than paid ads.
Expert Tip:
“Personalize your emails by including the pet’s name in the subject line or content. This simple touch can significantly increase open rates and engagement.” – Michael Brown, Veterinary Email Marketing Consultant
Landing Page Design for Veterinarians
Creating targeted landing pages for specific services or campaigns can significantly improve conversion rates and the effectiveness of your marketing efforts.
Execution Plan:
- Develop dedicated landing pages for each of your primary services (e.g., vaccinations, dental care, surgery).
- Ensure each landing page has a clear, compelling headline and a single focused call-to-action.
- Use benefit-driven copy that addresses the specific needs and concerns of pet owners.
- Pair ads to written to target specific pet types, pet ages, or neighborhoods to landing pages about the same thing for a seamless experience.
- Optimize landing pages for mobile devices to capture on-the-go pet owners.
- PROTIP: Partner with local businesses so you can be included in their emails and you include them in your email. Allowing you to advertise and reach new customers far less than paid ads.
Expert Tip:
“Create seasonal landing pages for common pet health issues, such as flea and tick prevention in summer or holiday pet safety tips. These timely pages can capture search traffic and demonstrate your proactive approach to pet care.” – David Thompson, Veterinary Landing Page Expert
Data Analytics for Veterinarians
Your veterinary clinic database can be a goldmine if you know what information to collect and how to use it.
Certain data points will be more useful than others, so it’s essential to know what KPIs to watch out for.
Leveraging digital marketing data allows veterinarians to make informed decisions about their strategies and continuously improve your ability to find and retain new customers.
Execution Plan:
- Get analytics tools like Google Analytics, Google Search Console, Microsft Clarity, and social media insights on all your digital platforms.
- Determine the most important metrics for your practice, such as website traffic, appointment bookings, or client acquisition cost.
- Set up goal tracking in Google Analytics to measure specific actions on your website, such as appointment bookings or newsletter sign-ups.
- Use heat mapping tools to understand how users interact with your website and identify areas for improvement.
- PROTIP: Don’t just collect data, act on it. You should always be conducting tests and experiments to figure out what combinations yield the best results. Once you find that, compare it to another new idea. Always be improving!
Expert Tip:
“It’s hard to make any decision unless we have visibility on the data. Otherwise we’re doing what we think looks good, rather than what the thousands of people who look at our page think looks good enough to give us their business.” – Rich Thompson, Veterinary Data Analytics Expert
Pretty Impressive Digital Marketing For Veterinarians
Affordable Rates - No Long Contracts - Big Results
- Beautifully designed social profiles and content
- Monthly reports and phone calls
- 24/7 access to a dashboard that keeps you up to date on social performance
- Dedicated Account Manager
- Hyper-targeted content boosting and advertising
- Weekly emails that guide your team on how to take great photos and videos
LET'S CHAT!
Interested in working with us to grow your practice?
We have single channel packages starting at $900/mo.
Three-channel packages starting at $2000/mo.
And proprietary process to discover and targeting only pet owners in your 10 mile radius, starting at $4000
